The Vietnam Online Business Forum (VOBF) 2024 was successfully held in Ho Chi Minh City (April 24, 2024) and Hanoi (April 25, 2024), featuring incredibly insightful presentations from experienced industry experts.
(The event takes place on April 24, 2024 in Ho Chi Minh City)
(The event takes place in Hanoi on April 25, 2024)
The Vietnam Online Business Forum (VOBF) is the largest and most established national e-commerce event organized annually by VECOM, attracting significant attention from both domestic and international business communities.
(Sponsoring units)
VOBF 2024 provided agencies, organizations, and businesses with a platform to discuss market potential, emerging trends in solutions and technology, as well as newly enacted or revised policies and regulations. Moreover, the forum focused on analyzing the advantages and challenges of collaboration and business partnerships between enterprises. The Vietnam E-commerce Business Index (EBI) Report 2024 was also officially launched at this year's forum.
The E-commerce Index Report this year continues to highlight the need for implementing policies and solutions to address the three major issues mentioned above. Additionally, the Report recommends that state management agencies assess the current situation and issue policies and laws to promote online export activities, education technology (EdTech), and health technology (HealthTech). The level of participation in e-commerce platforms and multi-channel sales support technology platforms is crucial information when calculating the index scores. Due to the close correlation between the number of businesses and the average income of people in each locality with e-commerce, this information is considered when calculating the indices.
(Mr. Nguyen Binh Minh, Head of VECOM Human Resources Development Department gave a preliminary presentation on the EBI Index Report 2024)
The program also featured the participation of leading domestic and international e-commerce experts and businesses across three sessions. In Session 1, the forum focused on market analysis and research regarding 2024 e-commerce consumer behavior trends, along with effective growth solutions for digital businesses. Session 2 highlighted the success stories of local brands experiencing explosive growth through e-commerce. Finally, Session 3 delved into disruptive trends on e-commerce platforms and new standards in the retail industry.
In Session 1, themed "Market Overview," leading experts from NIQ, ACCESSTRADE, Vinalink, Ecomstone Vietnam, and VINNIC provided a comprehensive view of the current market situation, aiming to help sellers better understand the factors and trends impacting the economy and current market trends.
(Ms. Le Minh Trang - Senior Manager of NIQ Retail Research Department, shared the topic "Market research on consumer behavior trends on e-commerce 2024" at Session 1)
(Mr. Do Huu Hung - CEO ACCESSTRADE shared the topic "E-commerce growth handbook 2024")
The second session of the forum, themed "Digital Growth," focused on the success stories of local brands that have experienced explosive growth thanks to the development of e-commerce. These businesses have successfully leveraged the potential of online sales channels and built unique strategies to attract customers. In this session, we will have the opportunity to listen to experts and businesses share valuable lessons from their journeys and provide useful suggestions for other businesses looking to enter the e-commerce market. Notably, renowned entities in this field such as TikTok Vietnam, Novaon Commerce, Droppii, Haravan, and Meta Ecom will participate to share their knowledge and experience.
(Ms.Thuy Van - Founder/CEO of SHEGAN)
On the journey of digital transformation, technology plays a crucial role in creating breakthroughs and enhancing operational efficiency for businesses. In an increasingly digitalized and interconnected world, leveraging modern technology is a decisive factor for businesses to grow and thrive. Our third session will focus on optimizing operations in e-commerce and exploring disruptive technologies that are changing the way businesses operate. Themed "Operational Optimization - Technology Breakthroughs," this session will feature leading technology experts from Insider, Shopee Vietnam, InfoRe, and SAPO, along with pioneering businesses that have successfully implemented technology solutions for optimizing operations. We will delve into artificial intelligence, blockchain, the Internet of Things (IoT), and other emerging technologies, exploring how they can be applied to e-commerce to create significant breakthroughs.
(Mr. Ha Hong Viet - Representative of KOL Seller Shopee Vietnam, shared about the topic "Developing a methodical brand on the e-commerce platform and increasing sustainable sales")
VOBF 2024 - The Vietnam Online Business Forum has successfully concluded, becoming a significant destination that attracted the attention and participation of the business community, leading experts, and e-commerce enthusiasts. This event provided attendees with a valuable opportunity to exchange, share, and learn about sustainable e-commerce solutions and trends. The Organizing Committee would like to express our sincere gratitude to the distinguished delegates, businesses, and speakers who participated and contributed to the success of this event. Your dedication and sharing have created a vibrant learning and information exchange environment, significantly contributing to the development of sustainable e-commerce. Let's continue to spread this message and together create a thriving and prosperous business world.
